Digital Marketing will continue to take over the world and the more you learn about the field, the more one grows. One of the most sought after courses on the platform has been the Coursera Digital Marketing Course from University of Illinois. This was rated one of the top 10 specializations and INC Magazine rated it as one of The 10 Hottest Online Classes for Professionals. This is one of the best coursera specialization for everybody wanting to skill up in the domain of digital marketing.
This Certification is subdivided into 6 courses –
1. Marketing in a Digital World
2. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
3. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
4. Digital Marketing Channels: The Landscape
5. Digital Marketing Channels: Planning
6. Digital Marketing Capstone
Trainers for this Program –
– Vishal Sachdev Director, Illinois MakerLab
– Rhiannon Clifton, Program Director
– Kevin Hartman, Head of Analytics at Google
– Aric Rindfleisch, John M. Jones Professor of Marketing
About This Specialization:
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Review: 4.8 out of 5
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